Bubo.AI is an AI-driven willingness-to-pay-based price-optimization solution for B2B businesses, initially focusing on wholesalers and distributors. Their technology identifies the optimal price a customer will pay for a product on a given day, having built algorithms that incorporate some 50 internal and external parameters, including historical prices and volumes, seasonality, distance from customer, competitors, and the profile of a customer. The latest case study showed gross margin improvement of 19 percent in eight weeks.